ABOUT THE YABANG PINOY CAMPAIGN

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ABOUT THE YABANG PINOY CAMPAIGN
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“Yabang Pinoy” is a campaign to raise awareness and heighten Filipino people's ethos, dignity and pride by advocating the use of a piece of braided abaca band that aims to make a statement. The abaca band aims to signify a Filipino being truly proud to be one.
The band will use the natural fiber abaca. Abaca belongs to the family of Musacea which is indigenous to the Philippines. It is important to note that the Philippines is the largest source of abaca fiber. Abaca is commonly known as the Manila hemp worldwide. It is also considered as the strongest natural fiber. Abaca used to be one of our top exports together with sugar and tobacco.
Since abaca is the strongest natural fiber and unique to the Philippines, it aims to constantly remind Filipinos that we are tough, resilient and exceptional.


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WHY IS THE CAMPAIGN IMPORTANT?
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The Philippines has faced numerous crises like more than four centuries of western domination, natural catastrophes, political misfortunes, and the likes. But through all these difficulties, the Filipino people has survived.
The “Yabang Pinoy” campaign is important to constantly remind the Filipino people to take pride of their nationality.
The “Yabang Pinoy” campaign will collate testimonials from Filipinos and what makes them proud to be one.

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WHAT IS THE GOAL OF THE CAMPAIGN?
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The goal of the “Yabang Pinoy” campaign is to unite the Filipino people in believing in themselves and in fellow Filipinos.

WHO FOUNDED THE CAMPAIGN?

The ‘Yabang Pinoy” campaign was founded by a group of young, active and nationalistic Filipinos who realized that one of the gravest problems faced by the Philippines today is Filipinos not believing in their nationality and doubting their identity.